Free tool · EU Directive 2024/825
On 27 September 2026 the EmpCo directive adds generic eco claims, offset-based carbon-neutral claims and self-made sustainability labels to the EU blacklist. Paste your copy and see what breaks — with a compliant rewrite for every finding.
How it works
Product page, ad, packaging text or sustainability page — in English, German, French, Finnish, Swedish, Dutch, Spanish or Italian.
We check every sentence against the new UCPD Annex I blacklist entries and the misleading-actions test the directive adds.
Each finding comes with the legal reference, a plain-language explanation, and specific, substantiated phrasing you can use instead.
What we check
Each finding names the provision it maps to, explains it in plain language, and gives you specific, scoped, substantiated phrasing to use instead.
"Eco-friendly", "green", "sustainable", "natural", "climate friendly" and generic "biodegradable" claims are banned outright unless you can demonstrate recognised excellent environmental performance.
"Carbon neutral", "climate neutral", "CO2 compensated" or "net zero" for a product, based on emissions offsetting, becomes a per-se prohibited practice.
"Carbon neutral by 2030" is misleading unless the copy points to a detailed, realistic, publicly available implementation plan with independent third-party verification.
Badges, seals and scores that are not based on a certification scheme and were not established by a public authority — including your own in-house green label.
A claim about the whole product or the whole business when the evidence covers only one aspect, such as recycled packaging on an otherwise unchanged product.
A phrase lexicon across EN, DE, FR, FI, SV, NL, ES and IT, plus semantic matching that catches paraphrases like "kind to the planet" or "respectueux de l'environnement".
FAQ
Directive (EU) 2024/825 — the Empowering Consumers for the Green Transition (EmpCo) directive — amends the Unfair Commercial Practices Directive and adds new entries to its Annex I blacklist. Member States apply the national measures from 27 September 2026. Blacklisted practices are prohibited per se: there is no case-by-case assessment of whether consumers were actually misled.
Claiming that a product has a neutral, reduced or positive impact on the environment in terms of greenhouse gas emissions on the basis of emissions offsetting is added to the Annex I blacklist. You can still report real reductions inside your own value chain, and you can still buy offsets — you just cannot present offsets as the reason your product is climate neutral.
Only where you can demonstrate recognised excellent environmental performance relevant to the claim, for example an EU Ecolabel or an equivalent officially recognised scheme. Otherwise the generic claim is blacklisted. The compliant route is specificity: say what is better, by how much, for which part of the product, and who verified it.
No. The free scan runs and returns the report without saving the copy. If you request the full report by email, the copy is re-scanned to build that email and your email address is stored so we can send it — the copy itself is not kept.
The phrase lexicon covers English, German, French, Finnish, Swedish, Dutch, Spanish and Italian, and a semantic pass catches paraphrases that avoid the standard terms in any of them.
No. Legalify is a compliance risk scanner that flags likely green-claims, GDPR and advertising-claim problems in marketing copy so your team can fix them before launch. It does not replace review by a qualified lawyer.
A Legalify account scans the same copy for GDPR risk and misleading advertising claims too — with saved reports, history, and PDF export for approvals.
