Google ad disapproved? Find your reason and fix it.
Google's disapproval notices name a policy but rarely the phrase that tripped it. Each guide below decodes one policy: what the notice means, the exact copy or landing-page issue that triggers it, and how to fix it and get re-reviewed.
Misrepresentation
Misrepresentation is Google's broadest and most feared disapproval — it covers unavailable offers, misleading framing, and anything that looks like an unacceptable business practice. It is usually a mismatch between what the ad promises and what the destination delivers, not deliberate deception. Here is what triggers it and how to fix it.
Decode this disapproval →Unreliable Claims
Unreliable Claims is the misrepresentation sub-policy that catches health, finance, and weight-loss ads. The trigger is almost always an outcome you promise — a cure, a guaranteed return, a specific result in a specific time — rather than the product itself. Here is what sets it off and how to rewrite.
Decode this disapproval →Destination Issues
Destination disapprovals are different from every other reason: your ad copy is usually fine. Google's crawler visited your landing page and found it broken, empty, mismatched, or unreachable. Here is what it checks and how to fix the page so the ad can run.
Decode this disapproval →Personalized Advertising
Personalized Advertising disapprovals hit when your ad or targeting touches a sensitive category — health, financial hardship, or identity — in a personalized context. In the EU this policy sits directly on top of GDPR's special-category data rules, which is why enforcement is strict. Here is what triggers it and how to fix it.
Decode this disapproval →Rejected on Facebook or Instagram instead? See Meta ad rejection reasons.
Don't guess why your ad was disapproved
Paste your disapproved ad into the free GDPR Ad Copy Checker and get the exact phrases that trigger Google review, with compliant rewrites, in seconds.